Can food be too convenient? Just ask General Mills, which saw sales of its Betty Crocker instant bakery mixes skyrocket in the 1950s as soon as it asked users to add an egg, which made housewives feel more invested in the process. But what can we learn...
Global adoption of groundbreaking Shieltron microwave packaging is happening across the course of 2013, according to Shieltronics, the company behind it.
Substituting wheat with soy in microwavable pocket-type dough products may improve the food’s texture and reduce the detrimental effects of microwave cooking, suggests a new study.
Growing demand for convenience has driven innovation in the microwavable foods category, particularly in the United States, according to a new report from Global Industry Analysts (GIA).
New market research from The NPD Group claims that Americans are not cooking at home any more than they did before the recession, but they are looking for prepared foods that they can simply heat and eat.